La coquille de la vie, soaps

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The brand "La Coquille De La Vie".
La Coquille De La Vie means 'The Shell of Life' in French. We designed the brand concept and identity from scratch, including the name, logo, and packaging.

The shell-like logo is a fusion of forms inspired by the rainbow, the eye, the sun, and the abstract form of an ordinary target containing a series of symbolisms. About the love life of snails: Snails are hermaphrodite species. The genitalia of these creatures is hidden in their throats, just behind their eyes. Since they do not have penises, they engage in 'erotic archery,' throwing erotic "arrows" at one another. Arrows, mainly consisting of calcium, do not contain sperm but make the victim more receptive to the semen of the shooter.

Inspired by the erotic life of snails, the logo symbolizes the snail's shell and the form of a shooting target. We can consider that achieving better health and our effort for beauty and well-being is part of the wider context of a person trying to attract erotic partners. Consequently, the parallelism of the idea of the erotic target with human nature characteristics is an idea that creates interesting connotations. The word de la vie (life) also carries multiple meanings. The brand promises a kind of genesis and regeneration in a vegetal and mild way. The morphological reference of the logotype to the rainbow and the sun enhances the symbolism of renewal, freshness, (re) birth, and optimism.

The packaging.
We were asked to create a new niche brand that could stand out in the premium natural skin cosmetics sector. The product's USP is snail extract with multiple other natural ingredients creating unique natural products. Snail extract is known to have regenerative and rejuvenating properties and helps human skin.

The soap is the first line range of the brand, with six different SKUs in two sizes each. Special printing effects helped us give the packaging a preciousness and premium feel. The boxes were printed both externally and internally with Pantone colors. The palette combines earthy and vivid colors reflecting the natural ingredient and a playful attitude. Sweet details like the embossed brand mark on the side and the gold hot-stamping on the front enhance the luxurious touches. The logotype and the color serve as the main visual vehicles, and the delicate serif typography provides a gentle and classic tone to the look & feel of the packaging.

Client: Physis Laboratory
Launch: 2019

Caparo DC
Stefanos Papadimos
Amvrosios Palamidis
Dimitris Sarakis
Marianta Theodoratou
Aggelos Gourzis
Kostas Kaparos

Partners
Theodosis Georgiadis (Packshots)
Stavroula Foutsa (Styling)